LONDON - EDF Energy and Peugeot will be the joint broadcast sponsors of the 2007 Rugby World Cup on ITV.
Both brands are already worldwide partners of the tournament and have agreed deals spanning broadcast and online sponsorship.
The brands will run adverts on ITV's RWC website as well as live and highlight coverage across ITV channels. ITV will show live coverage of all 48 tournament matches, as well as series of preview programmes.
The 2007 RWC kicks-off this September and concludes on 20 October at the Stade de France in Paris.
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