Telecoms / Utilities

EDF Energy 'feel better energy launch' by AMV BBDO

April 03, 2012

EDF Energy 'feel better energy launch' by AMV BBDO
EDF Energy 'feel better energy launch' by AMV BBDO

EDF Energy has launched a campaign featuring a new brand character.

The campaign promotes EDF's new Blue+Price Promise tariff – its first 100 per cent nuclear-backed tariff.

The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.

Credits

Client name & job title
Cameron Hughes (Head of Brand)
Martin Stead (Head of B2C Marketing)
Creative agency
AMV BBDO
Creative team
Andy Booth
Jim Seath
Agency planner
Craig Mawdsley
Magali Barreyat Barron
Shannon Singh
Agency account managers
Ben King
Penny Norman
Nick Andrew
Emily Elson
TV producer
Kat Maidment
Jess Malerno
Media agency
MPG
Media planner
Rebekah Cavanagh
Production company
Somesuch and Co
Director
Nick Gordon
Photographer
Nick Meek
Production co. producer
Lucy Kelly
Post-production company
The Mill
Audio post-production
Wave
Anamatronics
Dr Marek Michalowski
Robot design & build
BeatBots LLC
Exposure
TV, YouTube
Direct agency
AIS

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