The work, created by Archibald Ingall Stretton, will span posters, booklets and bookmarks across day centres, hospitals and hospital canteens. These will carry one of three executions that focus on WRVS's network of 55,000 volunteers, who will also distribute campaign material. WRVS aims to enable elderly people to live in their own homes, rather than moving to a care facility.
The agency was briefed with creating a campaign encouraging the elderly to contact WRVS for advice on keeping warm in the winter.
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