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UM London and McCann London, newly appointed by the social enterprise and charity Eden Project, have created a campaign to promote its Big Jubilee Lunch project.

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.

The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl & Dean will roll out across cinemas in key conurbations.