Feast will head one of All Response Media's four London integrated business team. He will work across all media looking after clients such as WWF and 888.com.
Feast was a founding partner and media director of MarketPlace, the agency he set up in 2010. Before this he was media manager at Adconnection and has also held roles at CBS, Chrysalis Radio and Viacom Outdoor.
The appointment follows the agency’s earlier senior hires this year of Ben Foster as group account director and the promotions of Dan Mowbray to board director, Kris Archer to Group account director and Alison Jellicoe to head of marketing.
Recently, ARMignite, All Response Media’s business accelerator division, was appointed to handle the media planning and buying of SecretSales.com.
In 2009, All Response Media underwent a major restructure that included Michael Court taking on the role of managing director, taking over from Colin Gillespie who became chief strategy officer.
Court said: "Whilst searching for the right candidate, we saw none that had the combination ARM requires – rounded media experience, a proactive positive can-do attitude and, importantly, deep business acumen, not just direct response per se. Ed ticked every box, and it’s both a pleasure and privilege to have him join us".
Feast said: "whilst I loved the cut and thrust of running my own agency, I wanted to be involved in a wider selection of all-media integrated clients, and for a company at the cutting edge of Customer Acquisition, using both on and offline activity and advanced data analytics. ARM allows me to develop my entrepreneurial skills, as well as being part of a great team with great clients – so thoroughly looking forward to it".
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