Media Sales International said it would be targeting an expanding base of Mexican and Central American clients looking to reach a global audience.
The company, founded by former New York Times international advertising execs Claire LaRosa and Warren Ho, already represents the Meredith Corporation, a media company centred on book and magazine publishing, in Latin America.
Along with the Meredith Corporation whose publications include Better Homes and Gardens, Family Circle, Ladies’ Home Journal and Fitness Magazine, Media Sales International also represents The Washington Post in Latin America.
Ho said: "Media Sales International’s award-winning media clients represent a balanced portfolio of influential, authoritative and lifestyle content.
"The Economist and Meredith publications are all recognized for their editorial excellence. Their readers have strong connections with the brands."
Media Sales International’s advertisers include the Mexico Tourism Board, Panama Tourism Board, Shell and Air France.
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