The Economist Group is to launch its famous current affairs brand on TV for the first time.
E Vision, the Economist Group鈥檚 new TV operation, is working on a programme in conjunction with independent producer George Carey, responsible for Question Time and Dispatches.
The half-hour show, entitled E Vision, premieres on United Airlines鈥 in-flight entertainment channel next month and is scheduled to be broadcast weekly on UK broadband TV channels later this year.
According to Tony Wales, director of E Vision, the programme will also air on mainstream channels in North America, Europe and Asia early next year, but Independent Television Commission restrictions on masthead broadcasting will keep it off UK terrestrial channels. Wales is seeking sponsorship support for the show.
The television project will also be integrated into the Economist Group鈥檚 website business providing four minute broadcasts to support online content.
鈥淭he idea is to take the essence of The Economist magazine and present it in a punchy television environment. It will be written by our journalists and built around current affairs analysis, looking at trends and opinions,鈥 said Wales.
E Vision is part of the Economist Group鈥檚 new strategy division Economist Enterprises.
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