Aside from those who, undoubtedly, will have vowed to not drink ever again/book early next year/or, perhaps, promised to blag, ahead of time, tickets to Simon Davies' notoriously elite Mail On Sunday aftershow party (delete where applicable), there is much to be taken away from the event.
And, that's not just a reference to the rather fetching bronze, silver and gold awards that winners get to take home or, indeed, get to put in the line of sight of your guests in reception.
There are some obvious points, of course. Winning is better than losing and so on, but there are some important new ideas to sit up and notice.
This is the second year of Media Week's big idea format, as inspired by Kevin Brown, and it's clear that - despite the emphasis on accessibility (one side of A4 to enter on) and on three categories of winner - it is as difficult as ever to win an award.
The premium placed on great thinking, and reinforcing that is one factor. The fact that ideas increasingly can come from myriad sources is another. The ease of communication that international networks encourage and the new opportunities for smaller players in the market, with new technology and new communications thinking, means more people can potentially do the big things needed to make a major media impact, for both clients and themselves.
There is some evidence that it is getting easier for different agencies and media owners to collaborate too, as those terrible twin buzzwords integration and convergence take hold.
In face, the message to take from this year's Media Week Awards might be that the economic pressures media businesses face are helping encourage creativity and good ideas, as much as stifle them.
Sitting in a room full of inspired - and inspiring judges - is a good gauge of how difficult decisions are to make and the quality of the work this year forced some tough calls to be made. Well, they have been made and the winners have won. And well done if you were one of them.
That said, this is no time to simply reflect and ponder, as the starting gun for the race for next year's event has just been fired.
Philip Smith is head of content at Brand Republic.
.jpg)
.jpg)