Ebiquita utilises search engines for data capture

Ebiquita is launching a network of interlinking web portals designed to capture new email and postal addresses, and eventually lifestyle data.

The project is the first fruit of the firm's partnership with US web company W3 Commerce, and targets consumers who use search engines to find information on specific subjects.

Key phrases, such as 'planning finances', 'pet health' or 'will making' have been captured and will appear high up on search engine results. When users click onto the link, they are taken to Ebiquita/W3 Commerce partnered websites that provide answers to the search subject in return for registration details.

More than 1,200 sites will be launching this month, each linked to a 'searchable' phrase and linking with other sites.

Andy Taylor, managing director of Ebiquita, said: "This is a unique network of inter-related sites that registrants put their own hands up to seek. The data will be immensely valuable and reflected in the price to the third-party buyers - we are talking about pounds per names, not pence."

He added that he is expecting between 30,000 and 50,000 names to be generated from the sites in the first month.

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