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EBay "When you buy a thing, sell a thing..." by McCann London

October 15, 2021

Advertiser
eBay
Agency
McCann London
Sector
Retail brands and Online shopping
Exposure
United Kingdom

EBay has unveiled a new campaign by McCann London highlighting how buying and selling on its platform extends the life of products and helps people live more sustainably.

Launching today (15 October), a 40-second spot directed by David Wilson through Riff Raff Films and produced by Lauren Highman delivers the message in the style of a musical.

The spot, created by the agency in partnership with Craft, is being supported by activations on YouTube and radio through the rest of October.

Credits

Client

eBay

Chief marketing officer

Senior brand marketing manager

Brand marketing manager

Brand graduate

Theodore Maloney

Creative agency

Chief creative officers

Laurence Thomson

Rob Doubal

Chief strategy officer

Theo Izzard-Brown

Executive creative directors

Ray Shaughnessy

Creative directors

Matt Searle

Olly Wood

Senior creative

Misha Newby

Global business lead

Business director

Senior account manager

Account associate

Strategy director

Harrison Steinhart

Project director

Project manager

Neil Tingey

Head of design

Motion designer

Dani Wolf

Designer

Production agency

Craft

Head of integrated production

Sophie Chapman-Andrews

Executive producer

Senior producers

Claire Welberry

Anna Cartwright

Producer

Chloe Brown

Music supervisor

Production company

Riff Raff Films

Director

Executive producer

Producer

Director of photography

Production designer

James Hatt

Casting director

Edit house

Post-production

Black Kite Studios

Audio post-production

Grand Central Recording Studios

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