Calcott was for eBay UK.
The auction site will also launch its ‘Shop The World’ campaign in the UK from 20 October. The campaign, developed with Goodby Silverstein & Partners, is intended to demonstrate how shoppers can buy almost anything from eBay – whether a major purchase such as a car, or a handbag.
Calcott said: "This campaign shows how shoppers take inspiration from the world around them when they browse or buy, whether it's a classic film, or a sport or music event."
The campaign is also designed to put eBay ahead of the game in the run-up to Christmas.
The campaign will run across various digital formats, including an all-day takeover on the Yahoo homepage, display ads on AOL email, YouTube pre-roll videos, Twitter and Facebook video ads.
More homepage takeovers will follow on AOL and MSN during October and November.
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