Booked by media agency PHD, the campaign mark the first time any above-the-line activity has been carried out since the site’s launch five years ago.
The ads, put together by Trigger Happy TV director Sam Cadman, will run for six weeks with a series of 60 and 30-second spots.
Simon Darling, eBay.co.uk’s marketing director, said: “The ads reflect the fun that people can have when they buy and sell on eBay.
“Many people know eBay for amusing, unusual and hard-to-find items. We want to show the huge variety of everyday items that are traded on it as well.
Ebay currently has 29 editions of the service worldwide, encompassing 114 million users.
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