LONDON - H Bauer's new monthly cookery title, Eat In, posted an inauspicious debut with its first issue, recording news-stand sales of fewer than 30,000 - half its target circulation, according to unaudited circulation data disclosed to Media Week.
The first issue hit the shelves on 31 March. Bauer had told media agencies it was expecting a target circulation of about 60,000 for a title that has a print run of about 100,000.
A company spokesman said: "The circulation figure Eat In has achieved at the news-stand is on a par with other magazines in this sector and, as such, the title is performing well, given that these titles will be bolstered by volume subscriptions, which will take longer for a launch title to accumulate."
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