Brand ambassadors will take the Eat Natural Dome to gigs across the country, offering samples and cycling popular walking routes to hand out bars to nearby walkers.
The campaign will highlight Eat Natural’s support of the Red Squirrel Survival Trust with every sample of the peanut, almond and hazelnut bar guaranteeing a donation to the charity.
"Eat Natural wanted to do something a bit different this year with its sampling campaign. We wanted to have more conversations with our customers, so we picked A Little Bird because we had some great chemistry with them and knew they 'got' the ethos of Eat Natural," said a spokesperson.
"We've been able to drive up awareness of our campaign to save Red Squirrels by having one on one conversations at a grass roots level, which has seen our fundraising go up."
The activity culminates in September with experiential activity at the Harvest Festival presented by Alex James.
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