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EasyJet is highlighting its role in bringing affordable flights to the masses with a new campaign.

The TV spot, created by VCCP, takes place in an airport and various European cities. Each scene begins by focusing on one person, who then transforms into different people, to highlight the diversity of those who use the airline.

The £5 million campaign, which will run in ten European countries, includes outdoor executions. It was written by John Wilds and Elias Torres, art directed by Rupert de Paula and Daniel Glover-James, and directed by Ninian Doff through Pulse. Media was by OMD UK.