EasyJet is set to appoint Icon, part of the Chime Communications Group that also owns VCCP and Stephens Francis Whitson, to its £20 million pan-European advertising account.
Icon, which Chime describes as a "social communications" agency, is in final procurement-based talks with easyJet following a final pitch against Grey London. The previous incumbent on the account was Publicis London.
The pitch kicked off at the beginning of this year as the brand moved to introduce a more brand-led approach to its advertising.
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