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EasyGroup entrepreneur Stelios Haji-Ioannou is to star in the latest Post Office TV commercial, as the network unveils its 'Kids Go Free' travel insurance offer. The 20-second ad, created by Publicis, shows Stelios relaxing on a Spanish beach, surrounded by children playing in the sand and water. He tells viewers that he has had a great idea, that kids should get free travel insurance, and that if anybody else has had the same idea, he will eat his hat. At dinner, Stelios, who appeared in a previous Post Office ad last year, is presented with his garnished hat ready for consumption. Media planning and buying is handled by Carat. The TV campaign will be supported by in-store marketing materials created by Joshua.