Supermodel Heidi Klum has signed as the face of the game. She will feature in TV, print and outdoor ads developed by OWN&P, which will break at the end of the month.
James Bond 007: Everything or Nothing goes on sale this week, available on the Play-Station 2, GameCube and Xbox consoles. It launched on GameBoy Advance last December.
EA has partnered with Xfm to run a promotion for the game on radio station Xfm. It will feature in on-air broadcasts and a James Bond-themed day on March 7.
The launch of the game comes as EA prepares a substantial marketing campaign to support its official game of the UEFA Euro 2004 football championships.
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