The publisher has secured a tie-up with Very.co.uk to sponsor Grazia's fledgling fashion awards. The online shopping company is owned by Shop Direct Group and used to be known as Littlewoods.com.
Style Hunter is a regular feature in Grazia that highlights the most stylish women in the country. Readers will vote for their favourite look via a microsite on graziadaily.co.uk and the winners will be announced in November, following a tour of the country looking for candidates.
The deal was brokered between Bauer Media's creative solutions team and Aegis-owned media agency Carat.
Meanwhile, the publisher's rock brand Kerrang! has signed an exclusive deal with fragrance brand Paco Rabanne. The activity for its black XS fragrance brand is the first time Kerrang! has carried a tailored fragrance campaign.
The deal will feature a competition to support new bands and will be driven through Kerrang!'s online and print offerings.
The campaign was created by Kerrang!'s editorial and advertising teams and brokered by MPG. It will run until the end of the year.
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