E-consulting companies join forces

UK-based e-consultancy Nucleus has joined forces with Scandinavian e-consulting group Adera in a deal worth pounds 10 million.

UK-based e-consultancy Nucleus has joined forces with Scandinavian e-consulting group Adera in a deal worth pounds 10 million.

Nucleus founder Peter Matthews said that the deal provided the company with a way to fuel its expansion plans into Europe to target what he said was a growing, yet increasingly fragmented, marketplace.

'There's a window of opportunity for the UK market. The size of the projects are on a huge expanding scale and we can't complete them on our own. We needed to gain scale to enable us to do that. This deal means that we'll have a larger pool of clients, including Adera's clients such as Volvo ,' he said



Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content