The campaign involves two 30-second spots that push the power of the bagless Dyson machines.
The first ad focuses on Dyson's Telescope cylinder cleaner and shows how well it can pick up even awkward items such as hairs. The second ad highlights the claim that that the upright DC07 model can pick up larger quantity of dust and grime than its rivals.
Dyson head of UK PR Justine Bothwick said: "This is about real people using the product in a real environment." The campaign continues to reinforce the brand's product benefits using the line "No loss of suction".
In November last year Dyson spent 拢500,000 on an advertising campaign on the London Underground for the Telescope cleaner.
Dyson took over Oxford Circus Tube station with a promotion covering 1km of wall space where giant platform friezes, corridor posters and escalator panels dominated the site for four weeks in December.
The advertising was targeting Londoners who account for 30% of Dyson's UK cylinder vacuum cleaner sales.
The creative for the new campaign has been handled by art director Tony Muranka, working alongside the in-house Dyson marketing team. Media is by Walker Media.
Dyson took its advertising in-house in January last year, following Miles Calcraft Briginshaw Duffy's resignation of the account.
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