Dyson seeks top marketer for UK

Dyson, the vacuum and white-goods manufacturer, is seeking its first UK marketing manager.

The role will be the most senior marketing position in the country and report directly to global marketing manager Hugo Adams.

The successful applicant will take responsibility for all UK marketing activity, including advertising strategy, media, promotions and loyalty schemes.

Dyson believes it needs a dedicated marketer in the UK, its biggest market, as it tries to drive volume and revenue growth.

The company claims to have established a 45% share of the UK floor-care market. It is now available in 32 countries worldwide.

Dyson began a 拢2m TV campaign last month to promote its bagless machines, including an ad for the Telescope cylinder cleaner.

The firm took its advertising in-house in January last year, after Miles Calcraft Briginshaw Duffy resigned the account.

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