UK ambient media specialist, The Media Vehicle Group, has announced a management restructure following the acquisition of Dutch in-store advertising company The Retail Media Group. Under the new team structure, former managing director (UK) Lee Collins has been promoted to European managing director with sales director Charlie Richardson taking the role of European sales director. Collins' new brief is to export the TMVG UK business template to key European countries. In addition to these changes, Lee Behan is now sales director for out-of-home media and Neil Bryans has been appointed sales director for retail media. Behan and Bryans will now be responsible for the TMVG's portfolio of point-of-sale media. Behan will work on new innovations in out-of-home media, including 3D Imager technology, lenticular print, photographic mats, car park sampling and one-way view posters. Collins said: "I'm grateful to the board for passing the baton to me, firstly in the UK and now Europe.
"At a time of great uncertainty within the media marketplace, advertisers are continuously searching for value, complete accountability and actual return on investment."
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