TomTom plans to undertake a new marketing push across Europe in 2010. At the moment its products are sold in 30 countries worldwide and available in 20 languages.
The company's share price nose dived by 13% at the end of October when Google revealed it was creating free navigational software for use on mobile handsets using the Android operating system.
Google's navigational tool will provide the same service of maps and spoken direction but also incorporate imagery from Street View.
Poppe van Pelt, creative partner at Selmore, said: "Navigation devices are an inescapable part of our everyday lives, and TomTom has always been at the forefront of developing the technology. We are looking forward to working with TomTom to help develop its brand across Europe."