The complainants were offended by the ad, which showed the women appearing to be sing opera, and closed with a voiceover saying: "Feel like never before. Durex Play O. Pleasure-enhancing gel for women."
The Advertising Standards Authority decided the ad was unlikely to cause offence, but was worried about Channel 4 showing the ad before the post-11pm scheduling restriction applied by Clearcast.
Channel 4, which put the ad on shortly after 10pm in 'Gordon Ramsay's F Word' and after 10.30pm in 'Derren Brown Presents', argued that viewers of both programmes would not be offended by the ad.
Having accepted from the audience-index figures supplied by the broadcaster that neither programme demonstrated a particular appeal to younger children, the ASA gave Channel 4 and the ad the all-clear.
The ad was created by The TV Department.