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Dunelm has launched a brand campaign depicting the "universal truths of home".

The ad features a series of vignettes based on real-life stories shared by the brand’s customers and staff – from the now familiar scene of a woman attempting a video meeting at work, while her small child runs around in the background, to the timeless struggle of getting a bed sheet to fit over a mattress topper.

It includes a 90-second film, while a 30-second edit will be shown on TV, and it will be supported by digital, radio, social and in-store activity.

The campaign was created by Bronwyn Sweeney and Loren Cook, and directed by Jesper Ericstam through Nice Shirt. Goodstuff is the media agency.

In February Dunelm launched a series of idents for its sponsorship of Channels 4’s First Dates, which followed a one-year sponsorship of This Morning.