Dune London "Spring Summer 2018" by BlindPig

Dune London launched its Spring Summer 2018 collection on Valentine's Day with a film that captures the behind-the-scenes buzz, excitement and chaos of a fashion shoot.

The campaign by BlindPig also includes bold and colourful print ads with references to Dune’s London heritage. Photographer Jason Pietra shot the ads and the film was directed by Dave Mould through 76 Ltd.