Dueling Colonels compete for dominance in KFC Super Bowl spot
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Advertiser
KFC -
Agency
Wieden & Kennedy Portland -
Sector
Food and Drink and Fast food / Restaurant -
Exposure
United States
A golden Billy Zane takes on Rob Riggle in 15-second Big Game ad from Wieden+Kennedy.
"Titanic" actor Billy Zane as KFC’s new Colonel Sanders last week, but it looks like the handoff isn’t complete. In its 15-second Super Bowl spot from Wieden+Kennedy, the fried chicken chain pits one of its old Colonels, Rob Riggle, against the new gold-plated version. While in real-life, the beefy Riggle (an ex-Marine) would turn the now-portly Zane into bullion, the sports-obsessed Colonel is no match for a man that seems to be made of solid metal. The spot will run during the 4th quarter of the game, and additional teasers are online now.