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French auto brand DS is celebrating musical creativity in a digital campaign for the launch of its DS 3 Ines de la Fressange and DS 4 Crossback Moondust models.

To highlight the exclusivity of the cars, owners will get special access to the song On Our Way Home by Australian electro-pop band Empire of the Sun. When they cross paths with the same DS model, they will receive the song on their mobile phones through a "Hidden Track" app and be able to watch the music video. Clément Sechet, Margaux Marie and Antonin Jacquot created the campaign at Marcel. The film was directed by Fabien Teichner through Standard.