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MailChimp isn’t done making wacky puns based on its already silly name. The mass email service and NPR darling first rose to prominence in 2014 with an adorably mispronounced sponsorship of the hit podcast "Serial." Droga5 took the idea and ran with it, creating fake services like and JailBlimp. Four weeks ago, it quietly began rolling out campaigns for strange but very real products like The Fashion Week hairstyle MaleCrimp, crushed potato FailChips, pop band VeilHymn, gross fad facial SnailPrimp, music app WhaleSynth, absurdist film KaleLimp and social media contest NailChamp. But they had actually all been created by Droga5, and prospective customers who searched the names were directed to the reveal, that it was MailChimp by another name, as revealed in a new case study video out Tuesday. The fake activations will run in the U.S. and the UK through the end of March.