The two companies recently joined forces to deliver the opening ceremony for Abu Dhabi Sustainability Week (18-25 January 2014), and decided to form the partnership based on growing appetite within the regions for fully-integrated brand activations and communications programmes.
Alex Brown, chief executive of All About Brands, said: "When we established our Abu Dhabi office in 2007, we took a decision to focus on the provision of brand strategy, graphic design, advertising and film making services. Today, as the local communications industry continues to evolve, we are taking steps to expand our services to meet the demands of the current market.
"Having worked with Drive on ADSW, we have witnessed the quality of their work first-hand. Their ability to create immersive and innovative brand experiences, which complement clients’ strategic objectives, make them the ideal partner for All About Brands."
Gavin Hay, Drive Worldwide managing director commented: "When I joined the company last year, one of my objectives was to expand Drive Productions’ reach to enable us to create awe-inspiring events and visual experiences all over the world by establishing Drive Worldwide.
"With its focused, strategic and inventive approach, All About Brands is a brilliant partner for us and I look forward to working with them to develop Drive as a global creative group, building upon all of our multi-platform offerings."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .