One execution, created by Leicester-based Big Communications, shows a photograph of a man from the chest up, with his shirt pulled over his face and wearing a bra. The copy reads: "Get in. He has." The poster also features a picture of the bottle of the drink and the strapline "Have you got a WKD side?"
A second poster showed the exit to a car park, with a smiling attendant standing in front of an exit barrier that was being lowered after a car's exit. The attendant was positioned in such as way that it seemed to extend from his groin. The poster featured the same strapline as the first poster and featured a picture of a bottle of drink.
The complainants objected that the first poster was offensive and irresponsible because it encouraged yobbish behaviour and that its position outside a primary school could give children the wrong message about alcohol.
The ASA said that the ads were likely to be seen as tongue-in-cheek and humorous, therefore did not object to many points. However, it did object to the second poster ad as it could be interpreted as sexual innuendo. It concluded that it breached the code as it linked sex with alcohol.
WKD also came under fire in 2002 for being accused of encouraging homophobic bullying. A TV spot that featured a group of footballers teasing a man standing in a changing room, was taken off the air.
They mockingly urged him to look at the bottom of his foot and, as he leaned back, he put his hand on his hip and the other players laughed at him. Two shaven-headed men then entered the changing room and appeared to leer at the man.
A second execution also received complaints. It showed a woman arriving home at her flat to find her boyfriend's friends dressed in pinnies and feather dusters camping it up.
Meanwhile, Anheuser-Busch's Michelob Ultra has also received complaints for posters on the London Underground that seemed to imply that the product helps to improve fitness.
A member of the public complained about a poster that showed two joggers next to a picture of the product and the headline: "Lose those carbs. Not the taste."
Text beneath the headline read: "Michelob Ultra is the new low-carbohydrate, low-calorie version of the world famous Michelob lager beer."
The ASA objected to the point that the ad implied that beer could help maintain health and asked Anheuser-Busch not to repeat the approach.
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