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Drambuie has launched a surreal global TV and cinema campaign, its first film advertising for the brand in three years.

The 40-second ad, created by Sell! Sell!, portrays a series of bizarre scenes as a visual metaphor for the depth and complexity of Drambuie.

The commercial has the feel and tone of an early 20th-century surrealist film. It opens in a bar with strange customers, where a barman entices the viewer to experience Drambuie for the first time. He pours the drink upwards into a glass to create a cocktail.

It marks the first time that the "taste of the extraordinary" idea, introduced in 2011 in print and online work, has been used on screen. The spot was directed by Chino Moya through HIS.