Dragons' Den stars launch Red Letter Days product at House of Fraser: pictures

Peter Jones and Theo Paphitis, stars of television's Dragons' Den, took part in a fencing duel in Oxford Street's flagship House of Fraser store last Thursday (15 Oct) as part of an ongoing experiential campaign.

Red Letter Days launch at House of Fraser
Red Letter Days launch at House of Fraser

A , including the fencing duel, were organised to launch Red Letter Days' range of voucher gift packs to be sold across the country's House of Fraser stores.

Other events allowed shoppers to experience some pampering and check out a Ferrari, which is available to drive on one of the experiences offered by Red Letter Days.

Red Letter Days co-owner Paphitis said: "Retail is an extremely important area of development for the brand."

The launch will be followed by further experiential campaigns in regional House of Fraser stores in the run-up to Christmas.

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