LONDON - Moneysupermarket.com is launching a £14m TV campaign featuring Dragons' Den entrepreneur Peter Jones as its first celebrity spokesman.
The campaign, which breaks on 12 June, comprises six executions over the year. The campaign was developed by DCH and is based around a virtual supermarket.
Jones pushes a trolley along the aisles as he appeals to consumers' economic concerns, highlighting the range of choice and exclusive deals. The ad concludes with him saying: 'I'm in, shouldn't you be?'
The brand's adoption of an ambassador follows the success of meerkat character Alek-sandr, the mascot of its rival, Comparethemarket.com.
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