Dragons' Den columnist for revamped BA title

LONDON - Customer publisher Cedar has overhauled BA's business title, Business Life, introducing an agony aunt ­column by Dragons' Den star Deborah Meaden and a new website.

Agony aunt: Deborah Meaden
Agony aunt: Deborah Meaden

Business Life has been published monthly since 1986 and the new-look title will be available to all passengers on short-haul BA flights this month.

The revamped title is more ­business-focused at the expense of, for instance, its coverage of the leisure industry. Key changes and new features on the title, which is overseen by former Loaded editor Derek Har­binson, include advice from experts on all aspects of business.

A new In My Office slot will feature well-known figures giving the lowdown on their jobs. In September, Cherie Blair grants the publication a tour of her home office.

Other changes include increased coverage of business books and a new editorial feature called Think Like, which gives readers advice from unlikely business gurus. Elements of the previous title remain, including columns by undercover economist Tim Harford.

In January to June, Business Life posted an ABC audit of 104,506, up from 98,999 in the previous six months. Business Life's first website, babusinesslife.com, has been launched with digital partner Reactive.

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