Draft's founder has no plans to move on from the agency he helped found in 1978, and remains its chief executive and chairman. He said that Boschetto would help him to build a "cohesive" Draft brand around the world.
The Wall Street Journal claims Interpublic chief executive Michael Roth has encouraged group agencies to reassure clients by establishing a clear succession plan.
Boschetto said his goal was to establish Draft agencies in a clearly dominant position wherever they operate. The network spans 40 offices in 25 countries.
During the three years he has been the New York agency president it has nearly tripled in size, winning new business from Computer Associates and HP.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .