The network won the business after a pitch that included Ogilvy & Mather and Lowe. The review was overseen in the UK by Jonathan Lavercombe, MoneyGram International's director of marketing and product developments, although the account will be run from Draft FCB's Chicago office. MoneyGram International's advertising was previously handled in-house.
Draft FCB will create an above-the-line campaign to break next year. It will promote MoneyGram International's range of services and build the brand, which competes with Western Union Financial Services.
Last September, MoneyGram International hired Proximity London to develop a global online presence through a number of country-specific websites, which went live in January.
Meanwhile, Western Union is poised to hire an online ad agency to work across Europe. It spent £26 million on advertising globally last year.
.jpg)
.jpg)