Located near Brick Lane in London, the interactive space will host a range of free, kitchen-based experiences including demonstrations, product showcases, taste testing and masterclasses.
Cookery author and Even Better Baking ambassador Juliet Sear will share her insider hints and tips on perfecting tricky techniques when the store launches this week. Her sessions will cover the art of perfect piping, simplifying sugar roses and Christmas-themed modelling.
April Carter, author of Top of the Cake Pops, will hold the floor on 13 November at Cake Pop Night. Here, guests will be able to try their hand at creating cake pops while enjoying a 1980s-themed music DJ set.
Other events taking place include Chocolate Emporium, Winter Wonder Bakes and Beautiful Baking Trends. Visitors to the pop-up will also be able to purchase Dr Oetker’s products and take home a free goodie bag after each class.
The baking brand is working with brand experience agency Elvis Communications to launch the pop-up.
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