Dr Martens "#standforsomething" by ODD

Dr Martens is launching a global campaign, championing the groups of people who wear its boots. The campaign was created by ODD and features an online brand film that charts the history of groups associated with Dr Martens. The film will be seeded online and will be supported by print, outdoor, point-of-sale, experiential and digital executions. The film was directed by James Pearson-Howes.