The software, developed by Marketing Improvement, enables B2B and B2C users to remove unprofitable customers from marketing activity and refocus the budget on the more responsive and profitable customers.
FlexPoint analyses the results of past direct marketing campaigns to group all contacts in the database by the relative cost of generating a response or sale.
By using the actual cost of the direct marketing effort, FlexPoint instantly shows the target market that is most receptive. It also shows segments where the cost to market and sell to is higher than the revenue generated, allowing new marketing activity to be better directed.
Martin Doyle, CEO of DQ Global, said: "By analysing the facts, FlexPoint uses a different approach to traditional modelling and delivers more reliable results, enabling marketers to acquire customers that are more profitable at a lower cost per sale."
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