Dow Jones redesigns Wall Street Journal

LONDON - US financial publisher Dow Jones has announced that is to redesign its flagship daily The Wall Street Journal and that its online edition will be revamped in late January after four year's planning.

Although details of the redesign may change, it will introduce headlines and articles stretching across more than one column, putting to rest the six black-and-white vertical column look which has been with the paper since 1941. The redesign will debut on April 9.



The announcement, made by chairman and chief executive Peter Kann at an investors' conference, outlined the newspaper's new look. It will include a new front page as well as a fourth section, Personal Journal, which will be published every Wednesday and focus on lifestyles.



The new section will include features on business life and articles on personal investing, travel, health and family, automobiles and consumer electronics.



The newspaper is to increase its maximum size to 96 pages from 80 beginning January 2, and increase its maximum number of colour pages to 24 from the eight colour pages the newspaper currently has.



The reworked online version of the international business daily is to launch on January 28. The new version aims to help users "personalise their news and will contain more links to related content within each story," Kann said.



The changes were initially announced in 1998 when Dow Jones committed to spending around £160m in capital investment to expand the Journal's page- and colour-printing capacity.



Kann said the company would use in-house ads in the Journal to inform readers of the changes.



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