The activity aims to bring the Dove Soft Feel antiperspirant range to life. The deodorant brand kicked off the tour with 'soft pods' in place at Westfield Stratford last week, which have now been installed at Westifleld London from today (18 May) until the 22 May. The Powder Room tour will then arrive in Manchester Trafford Centre next week, running from 25th-29th May.
Upon entering the pink and white flowery pods, visitors will be served iced rose tea and scented marshmallows in two ranges: artisanal vanilla and rose petal and strawberry and champagne, before being offered hand massages using Dove DermaSpa Intensive Hand Treatment.
Visitors will receive a sample of the anti-perspirant and will also get the chance to enter a competition offering Westfield vouchers and an overnight stay in a five-star London or Manchester-based hotel.
Hot Pickle devised the activation.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .