The deal adds to an expanding portfolio of DoubleClick's clients, including a number of deals secured this month with Swedish comparison site, Pricerunner.com, which is set to launch here tomorrow, as well as children's site popit.co.uk. The statravel.co.uk site adds to a suite of DoubleClick-represented travel sites, including ebookers.com, cheapflights.com and Airwise.com. Stein said: "The travel market is an increasingly important sector online. STA is a great way to reach the student segment of the market, and is an addition to our travel affinity group."
STA Travel has outlets in over 50 countries worldwide. The UK site relaunched in February to introduce an online booking facility. The site now receives 150,000 unique users a month and has 65,000 registered users, receiving weekly mailings.
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