Doritos "Make your play" by Mother
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Advertiser
Doritos -
Agency
Mother -
Sector
Food and Drink -
Exposure
United Kingdom
Snack brand Doritos has installed interactive posters in various cities across the UK to promote its tie-up with music discovery and ticketing service DICE.
The campaign by Mother enables passers-by to scan the posters for a chance to win tickets to music events. They are appearing in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff and Southampton.
They are supported by ads on social media throughout the summer and a TV spot that introduces the "Make your play" brand platform.
