Doritos builds UK's largest living room on banks of Thames: pictures

London's Potters Field was transformed into the UK's largest living room yesterday (3 June) as part of a stunt by snack brand Doritos and Event has some exclusive pictures.

Doritos builds UK's largest living room on banks of Thames: pictures
Doritos builds UK's largest living room on banks of Thames: pictures

The ‘King of Living Rooms', which featured a 9m long sofa, a 4.5m tall lamp and a supersize TV and remote control, was created by Frank PR to showcase Doritos final three adverts encouraging the public vote as part of the Doritos King of Ads campaign.

The competition to create the next big Doritos TV ad is now in its final stages with just three amateur directors left vying for the title of Doritos King of Ads.

The winner will win up £200,000 and have their advert aired on national TV from 13 June.
 
"The standard of entries was incredible and the contestants really took on the Doritos brief and had a lot of fun with it. The public are going to love the final three ads and I can't begin to predict who's going to win - it's entirely up to the British public," said Bafta winning Doritos judge Noel Clarke.
 
Public voting will close on the 10 June 2010. 

To add comments, .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now