Domino's Pizza sponsors new ITV show

LONDON - Domino's Pizza has signed a sponsorship deal with ITV1 for its new dating series 'Take Me Out', due to air in early 2010.

Domino's Pizza sponsors new ITV show

The programme is presented by comedian Paddy McGuinness and produced by talkbackThames. It is studio based and will feature 30 ladies from across the UK looking for ‘Mr Right'.

One single man will walk into an arena of 30 single women, announce his name and where he is from.  Each of the girls have a light in front of them and if at any point they decide this guy is not for them, they switch him off.

The deal was negotiated by ITV commercial and the sponsorship idents will be created by Big Communications.

 

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