The Domigoals app, which will be available for Android, iOS devices and Facebook users from tomorrow, allows users to check football scores in real time and get updates on fixtures.
Every time a goal is scored, the first 1,000 users who tap the "woohoo" button on the app, will be entered into a competition to win Domino's vouchers. The more goals that are scored, the greater the value of the voucher.
Simon Wallis, sales and marketing director, Domino's Pizza, said: "Pizza and football are a match made in heaven, so we wanted to inject a bit of fun and competition into the app too, with prizes for fans who have the fastest fingers when the goals are scored."
Domino's, which is known for its creative approach to digital marketing, and that for the first time, it has taken in more than £1m in sales in one week through app and mobile transactions.
In March, it launched its first , to highlight its offer of free cookies to followers who spend more than £10 on pizzas.
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