Domino's "Dom Juan" by VCCP

It can be tough out there for single people on Valentine's Day.

Enter Dom Juan, the digital love guru created by Domino’s – the first time a company has used Tinder’s chatbot service. The chatbot appears as a normal profile on the dating app, and after a user swipes right Dom Juan delivers cheesy chat-up lines to help singletons get a date, from "a-dough-rable" puns to funny GIFs. It is the second campaign by VCCP since the agency won Domino’s digital business on top of its UK advertising account.