The bleach brand aims to fuel growth in the household care category by relaunching its toilet block products as rim and cistern blocks.
The extensions, which will be on-shelf from the end of the month, will also be repackaged to bring them into line with the Domestos masterbrand.
The packaging will highlight the range's hygiene credentials and its cleansing power.
Unilever chief executive Niall FitzGerald blamed Domestos and other brands in the household products division for Unilever's poor financial performance last year, when he unveiled year-end results earlier this month.
The domestic products sector of Unilever's business suffered a drop in sales of 3.6% in the first half of 2003. But sales in the second half of the year were up by 0.3%, despite strong competition from rivals including SC Johnson's Toilet Duck brand and Reckitt Benckiser's Harpic range.
FitzGerald said he expected the division to pick up further this year aided by product innovation. Unilever reported that overall turnover for its business fell 2% in 2003.
Domestos is the market-leading bleach brand. It has already launched a Pink Power variant this year in a bid to liven up the bleach category (Marketing, February 5). The addition to the range has a fruity, spicy fragrance and is packaged in a bright pink bottle to maximise on-shelf standout.
In May last year, the brand broke its first TV advertising since its 'Big Bad Dom' campaign during the 80s.
The latest ads through Lowe London feature events such as the introduction of the driving test in 1935 and O Levels in 1951 to illustrate instances that might cause people's nerves to fray.
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